strobel.digital.

We design digital experiences and brand identities that shape the future.

strobel.digital.

A new website for UNDPLUS, the studio for
brand architecture and spatial design.

UNDPLUS creates spaces where brands and people come together — brand architecture, spatial design and live experiences from Berlin and Munich. For its tenth anniversary, the studio wanted a website that finally feels the way its work does.

Together with henne.studio, we took the project from concept through design to development: a bold system of colour, oversized type and playful shapes that turns the studio’s attitude into something you can see and click through.

The new site puts fresh work and stories centre stage — and has been nominated on Awwwards.

view project: UNDPLUS Website
Two screens of the UNDPLUS website: the black start screen with large yellow and purple letters, and the white claim “From concept to execution. Ideas become spaces. Spaces become experiences.”

strobel.digital.

Revolutionizing the world of customer support,
powered
with by AI Agents.

We reimagined customer support with the all-new AI Architect feature — a digital solution that automates customer interactions through intelligent virtual AI agents. It helps teams work more efficiently and saves time — for both businesses and their customers.

From the first idea to final implementation, we guided the project through strategy, planning, and design — building a web app that makes it easy to set up, test, and monitor AI agents.

The result is a flexible, scalable platform that transforms complex tasks into seamless experiences — and sets a new standard for modern customer support.

view project: Comdesk AI Architect
Screens of the Comdesk AI Architect web app: agent setup, analytics dashboard and a notification that the AI agent is ready

strobel.digital.

SimpleSolar – Rethinking Urban Energy
with Balcony Solar Systems

SimpleSolar is a digital companion for private balcony solar systems, designed to make urban renewable energy both visible and usable. By connecting hardware with an intuitive app, it empowers users to monitor real-time energy production, track savings, and understand their environmental impact.

The platform offers clear insights into consumption patterns, adaptive tips for energy efficiency, and seamless integration with smart home systems. SimpleSolar lowers the barrier to green energy adoption in cities — making sustainability a part of everyday life, right from your balcony.

view project: SimpleSolar
Hand holding a smartphone with the SimpleSolar app showing the current solar output in watts

strobel.digital.

Dream it. Generate it. Shop it.
Your personal AI Shopping-Assistant.

Most people know what they want — they just don’t know how to find it.

Together with Eidos, we set out to change that. The result: an AI-powered personal shopping assistant that turns vague ideas into real, shop-ready results — no keywords needed.

From the initial concept to the first working prototype, we collaborated closely with the founders to shape a product that feels intuitive, emotionally engaging, and ready for the market.

Smartphone screens of the Eidos app: chatting with the AI assistant, a generated sneaker design and matching products

strobel.digital.

Designing visual strength for a European
leader in steel products.

For the PRÄZI Group — a leading flat steel manufacturer with more than 500 employees at four European locations — we redefined the company’s entire corporate identity.

From redesigning the logo to rolling out the new visual language across various media — including business cards, flyers, stationery and the website — we gave the international brand a bold and consistent visual presence.

The new CI is flexible across all touchpoints and positions PRÄZI with a fresh, modern, and innovative image in the flat steel manufacturing market.

view project: PRÄZI Corporate Identity
Corporate identity of the PRÄZI Group: business cards, brochure pages and logo overview

strobel.digital.

Creating Digital Future.

strobel.digital. develops digital products and holistic brand identities – combining functional UX/UI design with strong visual and strategic thinking.

The studio brings together experience and fresh perspective: Founded by brothers Moritz and Felix Strobel, Moritz contributes years of agency work and a background in communication design, along with international experience in London. Felix brings a forward-looking mindset shaped by his studies in interaction design and the latest digital trends.

strobel.digital. follows an analytical, user-centered, and research-driven approach. Collaborations focus on startups, tech companies, and AI-driven ventures – translating complexity into clarity through thoughtful, purposeful digital experiences.

Moritz and Felix Strobel sitting on a desk in their studio (black and white photo)

strobel.digital.

A Holistic Digital Approach

Concept/Strategy

We develop clear strategies and creative concepts tailored to your brand — forming a strong foundation for all digital initiatives.

Branding

We create unique brand identities that tell your story and make a lasting impression across all channels.

Web & UX/UI Design and Development

We design and build responsive, user-centric websites and software solutions that combine seamless usability with elegant design.

Archive of Technical Explorations
Dot pattern around the strobel.digital. wordmark with the four fields concept, strategy, technology and design

strobel.digital.

Let the Future
Take Flight.